媒介资本操控中的舆论传播

Dissemination of Public Opinion in Media Capital Control

媒介与资本市场的联姻,使得传播机构以追求经济效益为其主要出发点。对于现代媒介而言,公众的关注度与资本效应往往密切联系在一起。而舆论社会事件往往会同社会热点问题、民众关注问题密切联系,在以资本为主导的价值基调下,舆论社会效应从维护社会正义异化为为"资本"服务的程序中。因此,在以核心价值观为主导价值理念中,社会舆论的宣传必须同社会主义核心价值观密切联系在一起,以社会核心价值理念来取代社会舆论传播过程中的唯资本效应论。唯有如此,才能使舆论传播在与市场结合的过程中不被异化。

The marriage of media and capital market pursues the economic benefits of the communication organization as its main starting point.In terms of the modem media, publicity is often associated with capital effects. As for the connection between social hot issues and public concerns, under the capital - oriented value, the social effect of public opinion is alienated from the maintenance of social justice into the process of serving capital. Therefore, in the core value concept of value-oriented, public opinion must be closely linked with the socialist core values, which replaces the dissemination of public opinion in the course of the only capital effect theory. Only in this way, can public opinion not be alienated in the process of public opinion communication and market integration.