摘要
人们又送走了一个"双十一",在"剁手族"的狂欢与创纪录的成交量背后,从电商到参与"搏杀"的商家与淘宝店主,每个人都有着自己的"盘算"。作为"双十一"的"创始人",阿里巴巴却在今年"告别电子商务",众多商家也在经历又一次"疲惫"后思索未来的去向。第八年的"双十一",上演的不仅是又一次网购狂欢,还有人们对已经被互联网改变的零售业未来去向的探索与焦虑。
November 11 this year marks the eighth 'Double 11' online shopping festival that was started by e-commerce giant Alibaba. Double 11 has become a signal for Chinese customers to open up their online wallets and spend. Alibaba ended this year's global shopping festival with a gross merchandise volume of RMB 120.7 billion. The gamification of shopping, omni-channel solutions and globalization are the key highlights for 2016 Singles' Day sales.
出处
《中国经济周刊》
2016年第45期34-38,88,共5页
China Economic Weekly
