利益相关者视域下我国体育旅游业发展策略研究

Research on the Development Strategies of Sports Tourism in China from the Perspective of Stockholders

运用利益相关者理论对我国体育旅游业利益相关者进行界定和分类,认为体育旅游业利益相关者应包括:当地社区、政府部门、非政府组织、体育旅游经营者、体育旅游者、学术界、媒体、社会公众等,并对各利益主体与体育旅游业之间的关系的密切程度和相互影响程度进行分析,对各利益主体进行了角色定位,最后提出了发展策略。

Based on the stakeholder theory,the stakeholders of sports tourism in our country could be defined and classified as local communities,government departments,non- governmental organizations,sports tourism operators,sports tourists,academia,media,the public and so on. This research also defines the roles for every interest body and puts forward some strategies for the development of sports tourism through the analysis of the relationship between the interest bodies and the sports tourism industry and the degree of interaction between these interest bodies.