郑州市“三人制”篮球赛的发展现状及对策建议

Development Status and Countermeasures of “Three Persons” Basketball Game in Zhengzhou City

通过文献资料法、调查问卷法、访谈法,对郑州市"三人制"篮球赛的开展现状和发展趋向进行研究,得出以下几点结论:郑州市"三人制"篮球的场地数量明显不足;赛事制度需要结合本市的情况进行完善;赛事传播方式逐渐以网络和宣传单的形式取代报纸宣传;赛事的经费主要由赞助商赞助和赛事报名费用支撑。建议在郑州市"三人制"篮球赛的发展工程中,将赛事深入到群众和学生群体中;逐渐建立健全赛事的运行和管理模式;加大新媒体对赛事和赞助商的宣传力度,拓展经费来源,加大社区、校园和企业的合作。

The development status and the tendency of ＂three persons＂basketball match in Zhengzhou city are analyzed by means of literature,questionnaire and interview. The following conclusions are drawn： there are serious deficiencies in the number of basketball venues; modification of the existing game system is needed; the old propaganda form of newpaper is gradually replaced by the form of network and leaflet; the match is funded by the sponsor and the registration fee. Thus,suggestions are put forward that we should gradually establish and improve the mode of operation and management,enhance the publicity of the match and the sponsor,expand funding sources,increase cooperation between community,campus and enterprise,and organize the match among the mass and the students.