高职院校官方微信公众号的现状和运营策略——以清远职业技术学院为例

On the status and operation strategy of the official WeChat public number in Higher Vocational Colleges——Taking Qingyuan Polytechnic as an example

微信公众平台在高校宣传工作发挥重要的角色,其传播速度快,覆盖面广,表现形式丰富的特点备受高校宣传工作者的青睐。对高校官方微信公众号的运营管理,信息采集与制作,信息推送时间,推文趣味性的提高和原创作品的增加等方面的研究,具有一定的价值,能为高校今后的宣传工作顺利开展提供参考。

in recent years, with the rapid rise of the new media represented by WeChat＇s public platform, it plays an important role in the propaganda work of colleges and universities. This paper in Qingyuan vocational and Technical College as an example, through in Higher Vocational Colleges official micro channel public platform operations of the analysis, discovers the insufficiency, operation and the countermeasures, in order to the smooth development of publicity in the future work of the college.