电子商务环境下的农产品营销物流问题及对策分析

An Analysis of Agricultural Marketing Logistics Problems under the E-commerce Situation and Its Countermeasure

现阶段农产品市场竞争主要集中在农产品销售方面,物流配送是保障农产品顺利进入到销售市场的重要途径。在电子商务环境下,农产品物流配送需要重点关注的问题是如何进一步优化农产品销售物流网络,不断提高农产品物流配送效率。通过对我国农产品营销物流现状及问题分析,提出了"完善农产品物流基础设施建设、加强相关资源整合;引进第三方物流、提高农产品物流专业化水平;强化电子商务平台建设;规范配送流程、加强市场监管;加强物流领域信息网络建设"的对策建议。

The current agricultural market competition mainly concentrated in agricultural sales, and logistics delivery is the important path to guarantee the agricultural products smoothly entered the sales market. Under the e-commerce situation,the main concern of agricultural logistics delivery is how to improve the agricultural sales logistics network and increase agricultural logistics delivery efficiency. From analyzing the current situation and problems of China ＇s agricultural marketing logistics, this article puts forward countermeasures of ＂improving agricultural logistics infrastructure construction, strengthening integration of relevant resources, introducing the third party logistics, increasing agricultural logistics professional level, enhancing e-commerce platform construction, normalizing delivery route, strengthening market supervision, and enhancing logistics information network construction＂.