内部营销理论在酒店管理中的应用

On Application of Internal Marketing Theory in Hotel Management

酒店业快速发展的过程中产生了用工成本增加、员工流失严重、服务质量波动、顾客满意度降低、酒店利益受损等问题。本文通过分析酒店内部营销的实施基础条件,构建酒店内部营销实施标准体系,试图探讨内部营销理论在酒店的实施途径。

The rapid development of the hotel industry has brought many issues such as labor costs increasing, serious loss of staff, service quality fluctuations, lower customer satisfaction and profit decreasing. Through the analysis of the basic conditions and standard system for the implementation of internal marketing for hotels, implementation approaches of internal marketing theory in hotels are explored.