移动互联网时代中小物流企业信息传播策略探析

Research on Information Communication Strategies of Medium and Small Size Logistics Enterprises in Era of Mobile Internet

互联网与移动互联网迅猛发展,新型的信息共享和传播平台不断涌现,信息传播方式也随之不断变革。新的移动通信技术和新媒体的结合可极大地推动物流行业信息化的发展,减小物流供应链上各方利益相关者之间的信息不对称现象,实现物流信息的有效传播。

With the development of Internet and mobile Internet,new platforms of information communication and sharing have been emerging continuously,which affects information communication model as well. The combination of latest mobile communication technology and new media will promote informatization of logistics industry tremendously,decrease information asymmetry among stakeholders in supply chain,and hence facilitate effective communication of logistics information.