从《奇葩说》看网络自制娱乐节目

Observations on Development of Network Self-produced Entertainment Programs from Qi Pa shuo

当今网络自制娱乐节目已成为视频网站发展的重中之重。它的产生缘于视频网站的版权价格战、广电总局"限娱令"的出台和年轻受众观看方式的变化。网络自制娱乐节目的现状可谓喜忧参半:互动性强、灵活性强和风格活泼是其喜人之处;趣味低下、内容雷同而无创新是其不足之处。在互联网时代背景下,网络自制娱乐节目应向以用户为中心、崇尚真实、突出社会问题、主动担当文化责任方向发展。

Nowadays, network self - produced entertainment program has become the top priority for the development of video websites. Its emergence originates from copyright price competitions among the video websites, the issue of Cutback on Entertainment of SARFT, and the change of young audience observation styles. The current situation of network self - produced programs is mingled with hope and fear, Intense interactivity, strong flexibility and vivacious styles are all its exciting factors. Meanwhile, the low taste, similar content and non innovation are all its deficiencies. Under the background of internet era, network self - produced entertainment programs should develop towards the orientation of user - centered, upholding the truth, highlighting the social problems, and undertake actively the culture responsibility.