日本区域品牌建设对中国中小城市发展的启示

The Enlightenment of Regional Brand Building in Japan to the Development of Small and Medium-sized Cities in China

1979年,日本推出了"一村一品"的农产品政策,后逐渐演变为区域品牌开发。近年来,一些地区在区域品牌建设方面开展了有益的尝试,取得了一定的效果,"京都菜"、"神户牛"等品牌不仅促进了区域经济发展,而且在全球享有较高的美誉度。该文试图通过对日本区域品牌建设的典型案例分析,探索区域品牌形成与发展的内在规律,并结合中国区域品牌发展现状提出日本经验对中国中小城市发展的借鉴意义。

In 1979, Japan launched the ＂one village ally evolved into a regional brand development. In recent out a useful attempt, and achieved some results, ＂ Kyoto one product＂ policy of agricultural products, and gradu- years, some areas in the regional brand building carried dish＂, ＂ Kobe beef＂ and other brands not only promote regional economic development, but also enjoy a high reputation in the world. This paper tries to explore the inter- nal laws of regional brand formation and development through the typical case analysis of regional brand building in Japan. Combining with the present situation of regional brand development in China, this paper puts forward the ref- erence significance of Japanese experience to the development of small and medium-sized cities in China.