90后大学生旅游信息网络分享行为研究——以武汉市在校大学生为例

The Research of Traveling Information Sharing Behavior in Internet of Post 90s College Student——Take the College Students in Wuhan as the Example

本文以武汉市的在校大学生为例,通过问卷调查与数据分析的研究方法来探讨90后大学生旅游信息网络分享的动机意愿以及网络分享行为特征,用问卷调查的具体数据结合理论分析大学生旅游信息分享行为动机,最终得出社交需要是促进大学生分享行为最大动因。

This paper,which takes the college students in Wuhan as the example,was based on the methods of questionnaire survey and data analysis to discussed the characteristics of college students＇ travel information sharing behavior and the intention of their sharing motivation. The author combined the specific data which came from the questionnaire survey with theoretical analysis. Finally it was arrival at a conclusion that social needs is the biggest motivation which encouraged the university students to share their travel information.