淘宝商品描述用语的语用学分析

Taobao Commodity Description Language Pragmatics Analysis

随着网络技术的不断提升,网络交际渠道不断呈现扩大化发展趋势,网络经济的日益兴盛不断提升了电子商务作为新兴产业的发展速率和社会普及程度。与实体经济的不同之处在于,电子商务的发展主要通过虚拟的网络途径,对商品进行全面的描述,包括语言和副语言的多模态话语形式,来实现描述商品的语言输出与买家理解输入的最佳关联,从而能达到最佳的认知效果。本文将主要依据语用学的多模态分析方法,探讨淘宝商品的描述用语主要包含哪几种模态,以及多模态信息的具体语用价值,及其独特的语用效果。

With the network technology upgrade,network communication channel presents expansion trend,the burgeoning of the Internet economy and constantly improve the development of e-commerce as a new industry rates and social penetration.And the difference lies in the real economy,primarily through virtual network approach to e-commerce development,comprehensive descriptions of goods,including linguistic and paralinguistic multimodal discourse,describes a commodity output associated with the buyers understand the best of input,so that it can achieve the best cognitive effects. This article focuses on multi-modal analysis method based on pragmatics,Taobao commodity description language mainly discussed include what kinds of modal and multimodal information pragmatic values,and its unique effect.