日本中小企业产品策略实证分析

Empirical Analysis of Product Strategy for Small and Medium-sized Enterprise in Japan

试从产品策略的理论入手,简述日本中小企业的产品策略,并以日本中小企业nanaco plus+为例,论述日本中小企业的产品策略和企业的社会责任。

This article overviewed the theory of product strategy and expounded the product strategy of Japanese small and medium- sized enterprises. It also discussed the product strategy and corporate social responsibility of small and medium- sized enterprise in Japan.