湖南体育文化创意产业可持续发展策略分析

Analysis of the Sustainable Development Strategy of Hunan Sports Culture Creative Industry

在湖南体育文化创意产业中,体育旅游业发展特色凸显,体育彩票业发展效益显著,体育竞赛表演业发展速度加快,体育健身娱乐业发展规模扩大,但体育文化创意产业管理体制和法律意识相对滞后、体育文化创意产业人才明显不足、体育文化创意特色品牌十分落后。基于此,湖南省应努力构建体育文化创意产业发展的管理机制和法律保障体系、大力培养和引进体育文化创意产业人才、积极培育具有湖南区域特色的体育文化创意产业品牌、高度重视体育文化创意产业与科技融合。

In Hunan, the sports tourism development characteristics is prominent of sports culture creative industry, the develop- ment benefit of sports lottery industry is remarkable, the development speed of sports competition industry is faster, the scale of development of sports fitness and entertainment industry is expanding. But it points out that the sports culture creative industry management system and the legal consciousness are lagging behind, the sports culture creative industry talent is obviously insuf- ficient, Hunan sports culture creative characteristic brand is very backward and so on. Based on this, we should construct the management mechanism of sports cultural creative industry development and legal security system, train and the introduce the talents of sports cultural creative industry, actively cultivate the culture creative industry brand with the characteristics of Hunan regional sports, attach great importance to the sports cultural creative industry and technology integration.