高星级饭店产业发展战略再探析

More Exploration on the Industrial Development Strategy of First-Class Hotels

国内经济发展进入新常态,饭店行业经营竞争愈发激烈,我国高星级饭店行业进入了调整与转型期。当前高星级饭店经营转型存在定位错位、品质打折,经营亏损、收入下滑,质量下降、满意度降低,人才匮乏、管理不善等问题。提出高星级饭店产业发展的新战略,即创新理念,提升经营管理战略;多种经营,扩大品牌影响力;应用信息技术,建设一流智慧饭店;依托饭店品牌联盟,推进饭店集团化进程;重视人才,构建高星级饭店管理人才队伍。

With the new normal of domestic economic development,the hotel management is increasingly competitive and the high star-rated hotels have entered a stage of transition and adjustment. This paper analyses the problems existing in the management transformation of current first-class hotels,such as error position and low quality,loss of business and falling revenue,less satisfaction,lack of talents and poor management. Meanwhile,it comes up with the new industrial development strategies of first-class hotels,including innovating ideas to enhance operational and management strategy,developing a diversified economy to expand the brand influence,applying information technology to construct the first-class intelligent hotels,relying on hotel brand union to promote the process of hotel collectivization and valuing talents to build the management personnel of first-class hotels.