摘要
首先在前人的研究基础上归纳了航运软实力的概念,扩展了航运软实力的内涵;然后并对比航运硬实力,总结了航运软实力的特性及组成要素;接着,分析了江苏航运软实力发展现状,对其中的江苏航运软实力的优势和劣势进行了重点的解析;最后,针对江苏航运相关行业状况,提出了提升江苏航运软实力的策略.
On the basis of previous researches, this paper sums up the concept of shipping soft power, it also widens the essence of shipping soft power;secondly, compared with shipping hard power, it concludes the characteristics and elements of shipping soft power;and then analyzes the current situation of Jiangsu shipping soft power with an emphasis on the advantages as well as disadvantages of Jiangsu shipping soft power; lastly, it put forward the measures to develop Jiangsu shipping soft power on the relevant shipping lines in Jiangsu provinee.
出处
《广州航海学院学报》
2016年第4期19-23,共5页
Journal of Guangzhou Maritime University
基金
江苏省高校哲学社会科学研究项目(2016SJB630106)
关键词
江苏省
航运
软实力
发展策略
Jiangsu province
shipping,
soft power
strategies
