产品包装的生态叙事设计策略

Package Design Strategy of Ecological Narrate

生态叙事设计是生态设计与叙事设计的融合,它体现了设计为提高人类生活品质的本质诉求,而保持人与自然的和谐发展是人类一切品质生活的根本。产品的包装设计一方面要从材料、结构、造型等方面尽可能地实现生态化,同时要以这种生态化的行动与图文叙事传递生态责任意识。

The ecological narration design is the blend of ecological design and narration design, it represents the natural demand of design, which develops the quality of human life. To keep the balancing growing of human and nature is the foundation of all demand of human life. The package design shall achieve ecologicalization from such areas as material, structure and modeling. Meantime, it supposes to deliver the awareness of responsibility, by the ecological behavior and story.