新老媒体融合提升公众气象服务传播能力的研究

Promotion of public meteorological service communication ability by integrating traditional and new media

通过分析公众气象服务现状和存在问题,探讨如何发挥新媒体与传统媒体相互融合的作用,共同提升公众气象服务传播能力。利用新媒体资源的特点和优势,建立平战结合、可持续发展的传播体系,以新带旧,以旧促新,在融合发展中实现气象信息传播模式的转型升级。同时利用技术创新,基于位置主动推送气象服务产品,构建有效的气象预警发布渠道,创建、筑牢气象品牌效应,探索走出一条新媒体商业化的气象服务途径。

Based on analysis of the existing situation and problems of public meteorological service, how to play the role of new media and traditional media mutual fusion to improve public meteorological service transmission capacity was discussed. Advantages of the new media resources were used for establishing the sustainable developing communication system to upgrade the meteorological information propagation mode. Meanwhile, by using the technology innovation, effective meteorological early warning and distribution channels was built on the basis of the meteorological service products pushing, to create a meteorological brand and explore a new commercialized meteorological servicing way.