新常态下高职院校宣传工作的途径方法

Ways of Publicity Work in Higher Vocational Colleges Under the New Normal

新常态下,高职院校的宣传工作存在着诸多问题,深化改革高职院校宣传工作的体制机制、人员结构刻不容缓。新的时期,高职院校宣传工作有多种途径——整合原有的宣传部门和宣传人员,利用高科技手段,采用微信微博、网络链接、微视频和流媒体平台等宣传方法,建立事前有策划、指导,事中有执行,事后有分析、研究、总结的宣传制度和宣传团队。

Under the new normal, there are many problems in publicity work of higher vocational colleges, it is imperative to deepen the reform of mechanism and personnel structure of publicity work in higher vocational colleges. In the new period,there are many ways of publicity work-integrate the original publicity department and personnel, use high-tech means, adopt We Chat and microblog, network link, micro video and streaming media platform, set up the publicity system and team with planning and guidance in advance, implementation during the work, and analysis, study and summary after the work.