摘要目前中国商品虽然广销全球,但是由于"Made in China"往往与"低质低价"的负面形象相联,中国品牌的形象和国际化进程被蒙上了阴影。文章通过对来源国效应相关理论的回顾和中国品牌国际化现状的分析,从提高来源国正面形象和规避来源国负面影响的角度出发,提出了中国品牌国际化的对策,希望能为中国品牌的国际化经营提供一定的参考价值。
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