国际化背景下旅游从业人员跨文化交际能力提升研究

On the Improvement of Intercultural Communication Competence of Tourist Practitioners

研究选择公共管理岗位、专业技术岗位和企业管理岗位的旅游从业人员,就"跨文化敏感度"、"跨文化语言交际能力"和"跨文化非语言交际能力"进行调查,从性别、年龄和学历3个向度比较旅游从业人员跨文化交际能力的总体状况和差异,对旅游从业人员跨文化交际能力的提升提出加强自我学习、接受系统培训、开展差别补缺、运用政策激励等建议和措施。

An empirical study of tourist service staff＇s intercultural communication competence （ICC） based on the survey in Yangzhou city is involved in this article. Through the analysis of ICC sensibility scale, verbal communication competence and non-verbal communication competence, and the comparison and contrast from the aspects of genders, ages and education levels with the help of SPSS, some suggestions on how to improve the tourist practitioners＇ ICC are proposed here.