政务微博中城市形象的表征与建构——以南京城市政务微博为例

Representation and Construction of City Image in the Government Affairs Micro-blog——A Case Study of Nanjing

政务微博是城市形象推广的重要手段之一。以南京城市政务微博作为个案来进行研究,借用传播学中编码解码的相关理论探寻政务微博中城市形象的表征与建构,并在此基础上提出思考,这具有重要的意义。

The government affairs micro-blog is one of the important means of promoting city image. This paper takes Nanjing city government micro-blog as a case study by means of coding and decoding and related theory, to explore how representation and construction the city＇s image in the government affairs micro-blog, based on which, it advances the reflections.