议程设置理论在社交媒介中的发展和重构

The Development and Reconstruction of Agenda Setting Theory in Social Media

随着社交媒介的发展和普及,议程设置理论也在不断修正和发展。在社交媒介语境下,议程设置受众体现出了主动性、群体性特征以及被赋予了更大的参与社会公共事务的话语权力。同时,在社交媒介的环境中,议程的发展显示出了个人议程转化为公共议程、新旧媒体互动、多元议程碰撞以及传统把关人作用式微等显著特征。

With the development and popularization of the new media technology, especially the social media, agenda setting theory is an important theory to study the effect of mass communication, and the new media environment is constantly revised and developed. In the context of social media, the audience of agenda setting reflects the initiative, group characteristics and the discourse power of being given greater participation in social public affairs. At the same time, in the environment of social media, the development of agenda shows that the personal agenda is transformed into the public agenda, the new and old media interaction, the multiple agenda collision and the traditional gatekeeper role decline and other significant new features.