基于营销组合理论的黑龙江绿色农业产品营销策略研究——以五常大米市场营销为例

Study on marketing strategy of Heilongjiang green agricultural products based on marketing combination theory——taking the marketing of Wuchang rice as an example

黑龙江省是农业大省,在我国国民经济中起到举足轻重的作用。黑龙江绿色农产品之一的五常大米在农产品中具有代表性,对研究黑龙江扩大农产品销售、发展黑龙江农业、提升黑龙江农业核心竞争力具有重要意义。

Heilongjiang is a big agricultural province,which plays an important role in China’ s national economy.Wuchang rice is in the representative of Heilongjiang green agricultural products,which has an important significance in the expansion of agricultural product sales,the development of Heilongjiang agriculture,and the enhancement of the core competitiveness of Heilongjiang agriculture.