创业激情有助于创业成功吗?

Does Entrepreneurial Passion Contribute to Entrepreneurial Success?

本文旨在考察创业者创业激情与创业成功之间的关系,尝试引入创业学习为中介机制,探讨创业激情通过创业学习作用于创业绩效的机理。以302位创业新手为研究样本,采用回归分析方法进行实证检验。研究结果表明:(1)创业激情可以通过身份认同、愉悦、心流、韧性、冒险这五个维度来衡量;(2)创业激情与创业绩效呈倒U型关系;(3)创业激情的程度与创业学习方式存在一定的匹配性,适度的创业激情有利于创业者进行探索式学习,过高或者过低的创业激情有利于创业者进行利用式学习;(4)创业学习在创业激情与创业绩效之间发挥部分中介作用。创业者应管理好自己的创业激情,针对不同程度的创业激情选择与之相匹配的创业学习方式,以提高学习效率,进而实现创业成功。

In order to investigate the relationship between entrepreneurial passion and entrepreneurial success,this paper tries to introduce entrepreneurial learning as the intermediary variable,thus exploring how entrepreneurial passion exerts effect on entrepreneurial performance through entrepreneurial learning. We have a sample of 302 nascent entrepreneurs,and conduct empirical tests with the regression analysis method. The results show that：（ 1） entrepreneurial passion can be measured by five dimensions： identity,joy,adventure,toughness and flow;（ 2） entrepreneurial passion and entrepreneurial performance present an inverse U-shape relationship;（ 3） the level of entrepreneurial passion must match entrepreneurial learning. A moderate amount of entrepreneurial passion contributes to entrepreneurs＇ exploratory learning,while a high or low level of passion contributes to entrepreneurs＇ exploitative learning;（ 4） entrepreneurial learning plays a partial intermediary role between entrepreneurial passion and entrepreneurial performance. Entrepreneurs should manage their entrepreneurial passion,and choose corresponding entrepreneurial learning styles according to different degrees of entrepreneurial passion,thus improving the learning efficiency and achieving entrepreneurial success.