英国高校金融营销本科人才培养模式及其启示

The Cultivation Model of Undergraduate in Financial Marketing in UK Universities and Its Enlightenment

文章从培养目标、课程体系设置、教学方式方法和培养手段等方面分析了英国高校的金融营销本科人才培养模式,归纳了其培养模式特征,在此基础上对我国高校培养金融营销本科人才提出了若干启示。结果认为,我国高校的金融营销本科人才培养要以职业为导向建立课程体系,以职业能力和营销技能培养为目标改进教学方法,借鉴英国工读学习,加强专业实践培养,通过寻求国际专业认证和职业资格认证提高本科专业办学规格。

This paper analyzed the cultivation model of undergraduate in financial marketing in the UK universities from the aspects of teaching objectives,curriculum system,teaching methods and training methods,and put forward some enlightenments for our universities. In the cultivation process of undergraduate in financial marketing,our universities should set up the career-oriented curriculum system of financial marketing,and improve our teaching methods to aim at the students＇ professional abilities and marketing skills,and strengthen our professional practice education by learning the work placement of UK universities,and seek international professional certification and vocational qualification certification.