基于IPA方法的长沙湘江风光带旅游形象感知因子分析

A Factor Analysis of Xiangjiang Changsha Scenery Belt's Tourism Image Perception Based on IPA Model

长沙湘江风光带是长沙市重要旅游区,被称为长沙的"门户"与"窗口",在一定程度上展示了长沙的旅游形象。本文运用因子分析法和IPA分析法对其旅游形象进行了有效分析,总结出旅游者感知旅游形象的主要影响因子,针对性地提出了改善旅游形象的建议。

Xiangjiang scenery belt is an important tourist area of Changsha, known as the ＂gateway＂ and ＂window＂ of Changsha. To a certain extent, it shows the tourism image of Changsha. In this paper, factor analysis and IPA analysis are used to analyze the tourism image, the main factors of tourists＇ perception were summarized, and some suggestions are put forward to improve the tourism image.