摘要
Vietnam's economy is developing more and more rapidly, people's income are increasing, and the living condition is better. Today, consumer are increasingly aware of the quality of products, especially fresh food, but they have a little opportunity to choose the products which satisfy the needs, because they are limited to the product information and product origin. Fresh vegetables are one of the essential foods in the family living. The selection of fresh vegetables is not only to serve the basic needs as eating and drinking, but also to include the need for safety. Currently, consumer demand for fresh vegetable are great, especially when the living standards are becoming higher and people pay more attention to their health, especially for the consumer of Ho Chi Minh City. How fresh is vegetable market in Ho Chi Minh City today like.'? What is consumers' awareness of fresh vegetable? What factors impact the fresh vegetable buying behavior of consumers? Why does the development of fresh vegetable market in Ho Chi Minh City currently face many difficulties? This study surveys the research, analyzes the factors affecting the economic area formation of fresh vegetable plantation at suburb of rio Chi Minh City.