高铁时代福建旅游发展战略选择

随着高速铁路的相继开通,未来高铁将成为中国旅游经济全新的增长保证。高铁的快速发展为福建沿线旅游带来了新一轮的发展契机,为福建旅游发展提供了充沛的交通保障,推动了旅游目的地的串联,提高了福建旅游经济收益。本文立足福建高铁旅游发展,通过分析旅游经济、市场结构、个体行为、产品开发、区域高铁对福建旅游地的影响效应,提出福建旅游发展的配套便捷化、市场模块化、旅游品牌化、营销创新化、区域合作化五大战略,以助推福建旅游业迎接高铁时代,为福建高铁网络化时代旅游可持续发展提供科学依据。

As the current high-speed railway has been opened, the high-speed railway will become a new guarantee of economic growth in Fujian Tourism. The rapid development of high-speed railway along Fujian has brought a new round of develop- ment opportunities, which provide plenty of transport securities for tourism development and promote tour destinations in series and improve the economic benefits of tourism. The article analyzes the effects of the high-speed railway in Fujian tourism areas, based on the development of Fujian high-speed railway. It proposes five strategies such as convenient matching, market modular, tourism branding, marketing innovation and regional co-operation, as to boost Fujian to meet the high-speed railway era. Fujian high-speed rail travel study provides a theoretical reference and practical reference for the rapid development of high-speed railway in Fujian.