全球化语境下国产动画的文化传承与内容创新——以《大圣归来》为例的几点思考

The Cultural Inheritance and Development of National Animation Pictures under the Context of Globalization: Exemplified with “Monkey King, Hero Is Back”

面对文化霸权国家"文化范本"的强大威力,我国很多动画创作者一度失去文化独创性,使国产动画的"民族化"努力在很长一段时间几乎停留在传统样式和艺术表现的形式上。中华传统文化必然是国产动画的立身之本,如果在市场中无法构成文化产品独特的有效差异性便会丧失核心竞争力。本文以《大圣归来》为例进行分析,认为动画作品只有立足于我国深厚的文化资源,以开拓创新精神在现代语境下探索属于自己的艺术风格,才能在全球文化市场中凸显出中华民族独特的东方品格,使广大受众在对我国传统文化的感知中强化民族文化身份认同。

Confronted with the mighty strength from the ＂culture model＂ showed by a few cultural hegemony countries, Chinese animation producers had once lost their cultural uniqueness to block the effort of ＂nationalizing＂ Chinese animation pictures to mere tradition styles and artistic forms. Chinese traditional culture is the only earth from which national animation pictures can be born and prosper. When the cultural products lose their uniqueness and difference in the market, they will lose their core competitiveness. This article uses ＂Monkey King, Hero Is Bacl（＇ as an example to analyze the importance of Chinese long-lasting culture for animation pictures, as well as to show that only exploring unique artistic style under the modem context with innovative spirit can promote China＇s unique oriental nature in the global culture market, thus enabling Chinese people to strengthen their national and cultural identity while feeling and learning Chinese traditional culture.