海口市公众生态消费意向水平评价及其启示

An Evaluation of Public Eco-Consuming Intention in Haikou City and Its Implications

基于对海口市公众的调查,文章评价了海口市公众的生态消费意向及环境知识、环境敏感度、环境态度、反应效能感的水平,并比较了男性与女性在这些因素上的差异,得到如下结论:1)整体上,海口市公众的生态消费意向水平较低,一般环境知识与生态消费知识水平低,但是环境敏感度与环境效能感较高;2)女性不仅在生态消费意向上强于男性,而且其生态消费知识水平、环境敏感度均高于男性.文章在此基础上,提出了有针对性的生态消费教育措施.

This study evaluates the level of public eco-consuming intention, general eco-consuming knowledge, eco-consuming knowledge for action, environmental attitude, environmental sensitivity and self-efficacy based on data gathered from Haikou city, and compares the gender difference on these factors. The results show that：1）The level of public eco-consuming intention, and knowledge concerning environment and eco-consuming is low; while the level of environmental sensitivity and self-efficacy is relatively high. 2）Females＇ s eco-consuming intention, eco-consuming knowledge and environmental sensitivityare all higher than males＇. In the end, some relative measures concerning eco-consuming education are put forward.