金融助推旅游业持续发展的SWOT分析与对策——以商洛市为例

SWOT Analysis and Countermeasures of Finance's Boosting the Sustainable Development of Tourism——A Case of Shangluo City

旅游业是现代服务业的重要组成部分,是促进经济结构转型、扩大就业、增加收入的重要途径。近年来,商洛多措并举推动金融支持地方旅游业的发展,取得了良好效果。本文通过调查商洛市旅游业的发展概况及融资现状,采用SWOT方法分析旅游业发展及金融支持旅游业的问题与不足,结合实际进一步提出金融支持旅游业发展的对策与建议。

Tourism is the most important part of the modem service industry, and is the important way to promote the economic restructuring, expand employment and increase revenue. In recent years, a variety of measures and means have been taken in Shangluo to promote finance to support the development of local tourism and good results have been seen. By taking SWOT method to analyze the development of tourism industry and the shortage of finance supporting the tourism, the paper surveys the development of the tourism industry in Shangluo city and the status quo of financing, and puts forward countermeasures and suggestions on how finance＇ s supporting the tourism industry according to the actual situation.