摘要
将信息化手段应用到市场营销中去,全面提高企业营销战略水平,这对促进市场经济发展具有重大意义。鉴于此,本文针对信息化背景下企业发展困境,提出企业营销战略的创新方法,希望能促进企业的健康发展。
Application of information technology in marketing can improve the marketing level and promote the development of the market economy. In view of this, this paper will put forward the method of innovative enterprise marketing strategy based on the plight of enterprise development in the context of information technology, hoping to promote the healthy development of enterprises.
关键词
信息化
企业
营销战略
information technology
enterprise
marketing strategy
