网络舆情的偏差及引导策略研究

Research on the Deviation of Network Public Opinions and the Guiding Strategy

在互联网时代,几乎每一个网民都会受到网络舆情的影响,参与网络舆论。在发展过程中逐渐暴露出诸如受众心理偏差、媒介传播偏差、网络舆情偏差等。网络受众表现出"负面偏向"和"从众倾向";传播媒介倾向于"泛娱乐化"和"非权威化";"网络暴力"和"网络谣言"时有发生。对此,学校、政府应高度重视,可以针对"群体极化""近因效应"和"破窗效应"等网络现象,积极采取措施引导网络舆情。

In the Internet era, almost every netizen is under the influence of network public opinions and gets involved. But in this process, the network public opinions gradually demonstrate some deviations concerning public psychology, media publicity, and public opinions. Audience psychology shows the negative tendency and conformity; media have the tendency of ov , and non-authority. Violence and rumor occur in the Internet. In this situation, governments and schools should pay attention to it ,and use the Internet phenomena of ＂group polarization＂, the ＂recency effect＂ and ＂broken window effect＂ and take some active measures to guide the network public opinions.