互联网思维下的“媒介经营与管理”案例式教学改革探索

Exploration on the Case-driven Teaching Reform of "Media Operation and Management" under the Internet Thinking

针对数字媒体时代对高校媒介经营管理课程教学的新要求,论文提出需适时转变媒介组织的运营思路,从以往"重内容"、"重营销"的思路转变为更加注重"产品思维",以探索适应于融合媒介时代的数字媒体运营趋势,课程将探索以案例驱动的媒介经营管理教学改革,以此提出媒介经营管理教学案例的授课思路。

For the new requirements of digital media era, col- lege Media Operation and Management course teaching need to gradually change from emphasizing on ＂content＂ and ＂market- ing＂ to focusing on ＂product thinking＂, so as to explore the trend of digital media operation adapting to the era of convergence media. The paper proposed the case-driven teaching reform, in order to put forward the teaching idea of case-driven teaching.