宁波IP文化产业的挖掘和创新发展研究

Research on the Discovery, Innovation and Development of IP Culture Industry in Ningbo

近年来,随着社会的进步、经济的发展,互联网在人们日常生活和社会生产中的地位越来越重要,发挥着不可忽视的重要作用。IP文化产业的发展也随着互联网的广泛应用而茁壮成长,宁波市在近几年的发展中,IP文化产业的发展不可忽略,甚至逐渐成为该市经济成长和城市发展的重要推动力量。本文在分析IP文化产业发展历程的基础上,就宁波市的历史和现代因素分析了其发展和创新IP文化产业的可挖掘资源,提出了新阶段宁波市发展IP文化产业所需做出的努力。

With social progress and economic development in recent years, the Internet is playing an increasingly important role in people＇s daily life and social production. IP culture in- dustry is also developing vigorously with the wide application of the Internet. In recent years＇ development of Ningbo City, IP culture industry plays an irreplaceable role, and even gradually become an important force driving the economic growth and urban development of Ningbo. Based on an analysis of the development history of IP culture industry as well as the historical and contemporary factors of Ningbo, this paper analyzes the resources that can be developed in its development and innovation of IP culture industry, and also proposes the efforts that should be made in the current development of IP culture industry in Ningbo.