论新媒体环境下高校就业创业指导工作创新研究

Research on the Innovation of University Employment and Entrepreneurship Guidance Work under the New Media Environment

新形势下,全面充分运用新媒体开展高校就业创业指导工作,转变就业创业工作理念,改变大学生就业创业思维模式,有益于推动高校就业创业工作不断实现科技化、信息化。新媒体环境下高校就业创业指导工作面临的机遇:新媒体创建了教育的新环境和新理念,为创新高校就业创业指导工作指明了方向;新媒体拓展了教育的形式、内容和途径,为创新高校就业创业指导工作搭建了平台;新媒体改变了教育对象的思想观念和行为习惯,为创新高校就业创业指导工作提供了条件。新媒体环境下高校就业创业指导工作面临的挑战:新媒体对大学生就业价值观带来了负面影响,增大了就业创业指导工作的难度;新媒体对传统就业创业教育产生了重大冲击,增大了就业创业指导工作的强度。新媒体环境下高校就业创业指导工作模式的创新:转变教育观念,构建就业创业工作新理念;建设媒体平台,构筑就业创业工作新阵地;整合师资力量,建设就业创业工作新团队。

Under the new situation, to promote the science-based and information-based development of university employment and innovation work, we should make full use of new media, transform the idea of employment and entrepreneurship work, and change university students＇ thinking model of employment and entrepreneurship. Under the new media environment, university employment and entrepreneurship guidance work is faced with both new opportunities and new challenges which are elaborated in detail in this paper. Finally, this paper discusses the innovation of the model for university employment and entrepreneurship guidance work from the following aspects： transforming education ideas and constructing a new idea of employment and entrepreneurship work; building a media platform acting as the new position for employment and entrepreneurship work; integrating teaching staff and constructing a new team for employment and entrepreneurship work.