中国英语新闻网站的特点及发展定位分析

On Characteristics and Development Orientation of Chinese News Websites in English

我国的几大英语新闻网站存在着内容相对多样而全面、紧跟热点进行专题报道、注重政府的"对外发声"、信息栏目逐渐增多等特点,并存在着没有充分考虑境外受众心理、世界知名度不高、国际影响力有待提升等不足。因此,要进一步推进英语新闻网站建设,必须对其受众、内容、目标和策略进行明确定位,包括加强对受众心理的分析,拓展新闻渠道宽度和深度,进一步传播"中国声音",坚持以人为本的原则等。

With rapid development of society and Internet, Chinese news websites in English also enjoy an unprecedented growth and development. It is true that the news contents of these websites are comprehensive and up-to-date, but there are still rooms for improvement, such as settling problems like readers＇ psychological analysis, and the width and depth of news channels.