动态字体设计的视觉语言研究

The Visual Language of Animated Typeface Design

目的动态字体设计的空间性、运动性特点及声音等设计元素入手,探讨和总结其视觉语言特点。方法通过分析动态字体的视觉特征和视觉设计现象,对比其与传统静态字体设计的异同,发掘动态字体设计可能出现的视觉叙述方式。结论动态字体设计是一种由平面设计和数字媒体动画学科共同作用产生的新语言,它与传统的静态字体设计相比更关注叙事性、空间性以及声音元素的可视化,能使动态图像设计的视觉传达效果得到更好地体现,为数字媒体设计创作提供更充分的理论依据和指导。

It aims to discuss and summarize the visual language characteristics of animated typeface design in term of such design elements as space, movement and sound. The visual characteristics of animated typefaces, new visual design phenomena, and the differences between animated typeface design and traditional static typeface design are analyzed, for the purpose of exploring the possible diverse expressions and unique visual narrative methods of animated typeface design. As a new visual language developed based on graphic design and digital media animation, animated typeface focuses more on narrative, space and sound visualization compared with traditional static typeface. It tries to summarize some practical methods of animated design, in the hope of achieving better visual communication effects of animated GIF images, thus providing more theoretical basis and guidance for digital media design.