旅游文化纪念品意象传达与符码转换设计研究

Tourism Cultural Souvenirs Based on Image Convey and Code-switching Design

目的进行意象传达与符码转换在旅游文化纪念品设计中的应用研究。方法通过研究文化的组成方式、旅游文化纪念品的意象信息传达方式以及目前旅游文化纪念品在设计过程中所运用到的意象符码转换方法,提出将文化意涵搭载于纪念品中的"8 TRANS"旅游文化纪念品设计方法。以台湾兰屿乡为例,使用"8 TRANS"方法指导其旅游文化纪念品设计。结论依据基于意象传达与符码转换理论设计的旅游文化纪念品,较好地体现了地域文化特色,为旅游文化纪念品的设计研究提供了可供借鉴的思路与方法。

It aims to research the application of image convey and code-switching in design of tourist cultural souvenir. By way to research the composition of culture, the image information convey of tourist cultural souvenir, as well as the image code conversion methods cultural tourism of tourist cultural souvenir applied to the design process, it puts forward the cultural meaning carried in the ＂8 TRANS＂ tourism cultural souvenirs design methods. In Taiwan, Lanyu, for example, ＂8TRANS＂ method is used to guide the tourism souvenirs design culture. Tourist cultural souvenir based on the image convey and code conversion design can better highlight the characteristics of the regional culture, provide a train of thought and the methods used for reference for the design of tourist cultural souvenir design.