情景故事法在产品文化意象设计中的应用

Application of Scenario-based Methods in Product Design of Cultural Image

目的目前很多产品设计对于文化因素的应用只停留在外在表现,若通过对文化意象方法的研究设计出富有内在层次的产品,能够使消费者触感生情、进行反思,提高产品的附加价值,体现产品本土化特色和弘扬传统文化精神。方法阐述产品文化意象的内涵,总结产品文化意象的三个层次属性,研究分析文化意象设计方法。利用情景故事法设计以泰雅族纹面文化为意象的零钱包作为实例验证。结论情景故事法能够有效地表达产品文化意象,有助于设计师通过产品传达情感,开拓设计思路,促使产品多样化。

Nowadays, the applications of cultural elements in product design are commonly only reflecting on outward manifestation. It intends to demonstrate the method of designing connotation products by analyzing cultural image, which can touch customers＇ emotion and make customers to reevaluate products. This process is deemed to increase the added value of products and reflect the local characteristics, traditional spirit can also be spread in marketplace by that. The connotation of product cultural image is illustrated, three levels attributes of product cultural image is summarizes, and the cultural image design is studied. For embodying the concept, the case of using Atayal culture in designing coin purse will be cited by scenario-based design. Scenario-based design can effectively express product of cultural image, it enables designer convey the proposition to customers through products, which variates the designing methods and specific goods.