基于DEA的县市域体育产业竞争力评价

Competitiveness Evaluation of Sports Industry in County Level Based on DEA

为了有效提升县市域体育产业竞争力,根据波特竞争优势理论,建立了县市域体育产业竞争力评价指标体系,运用DEA评价方法,对苏州4个县级市的体育产业竞争力水平进行了实证分析,在对昆山、张家港、常熟和太仓的体育竞争力排序的基础上,提出了培育与提高县市域体育产业竞争力的建议。

In order to promote the competitiveness of sport industry in county level, this paper establishes an evaluation index system according to Michael Porter＇s competitive advantage theory and conducts an empirical analysis of the four county cities in Suzhou with DEA evaluation method. Then by level of competitiveness it ranks these four cities, namely, Kushan, Zhangjiagang, Changshu, and Taicang. Finally, it puts forward some suggestions on the cultivation and improvement of sport industry competitiveness in county level.