中药材电子商务发展现状及应对措施探讨

Development Status and Countermeasures of Chinese Herbal Medicine E-Commerce

目的了解中药材电子商务发展存在的问题并提出应对措施。方法采用文献研究、调查走访、内容分析的方法,参考法律法规,对中药材电子商务研究文献进行归纳与分析。结果与结论当前中药材电子商务发展中存在诸多问题,包括交易平台及品牌体系建设不完善,监管难度大,生产种植规模化程度不高,物流体系落后,资金投入及人才不足,市场流通标准缺失等,应从政策支持、体系建立、人才引进、加大投入等方面加以改进,将中药材市场做大做强。

Objective To understand the status of development of Chinese herbal medicine e-commerce and to put forward countermeasures.Methods Literature research,survey visits,and content analysis methods were adopted with references of laws and regulations to summarize and analyze the current literature of Chinese herbal medicine e-commerce.Results and Conclusion At present,there are many problems in the development of Chinese herbal medicine e-commerce,including the imperfect construction of trading platform and brand system,the difficulty of supervision,the low degree of scale of production and cultivation,the backwardness of logistics system,shortage of capital investment and talent and lack of market circulation standard.Policy support,the establishment of the system,the introduction of talent,increase investment and other aspects are to be improved to make the Chinese herbal medicine market bigger and stronger.