日常生活变革与马克思主义意识形态的生活化应对

The Change of Everyday Life and the Adaptation of Marxist ideology

日常生活是意识形态获得滋养的重要场所,也是意识形态的根基所在。传统社会,日常生活结构与主流意识形态的同质性使主流意识形态具有深厚的日常生活土壤,日常生活的封闭性、自发性又为主流意识形态在其中立足排除了干扰,使主流意识形态得以在社会生活中稳固存在。现代社会,日常生活发生了深刻革命,呈现出个体性、开放性、自觉性等特点,马克思主义意识形态必须面对变化了的日常生活,在构建自身的日常生活基础的同时,创新表现方式、传播模式和传播理念,努力实现马克思主义的生活化。

Daily life is an important part in ideological nourishing, and also is the foundation of ideology. In tradi- tional society, the mainstream ideology has deep soil in daily life because of the homogeneity between structure of daily life and mainstream ideology. Daily life, closed and spontaneous, eliminates interference for mainstream ideology which is based on daily life, and makes it possible for mainstream ideology to exist in social life stably. In modem society, daily life has undergone profound revolution, presenting the characteristics of individuality, openness, conscientiousness. Marxist ideology must face up to the changes in daily life, create its manifestation mode, transmission mode and trans- mission concept, try to achieve the adaptation to daily life, and at the same time, build its own daily life.