大学生旅游网络分享行为印象管理策略研究

Impression Management Strategy on Network Share Behavior of College Students' Tourism

大学生通过社交平台将旅游信息进行分享的行为,按照"拟剧理论"而言是一种表演行为,是大学生在网络空间通过印象管理呈现自己的形象。结合印象管理理论,运用探索性因子分析法将大学生旅游网络分享行为的印象管理策略归结为七个方面:期待关注、有意识编辑、形象推演、真实展示与互动、回避消极信息、情绪发泄、以自我为中心。

According to the＂Social Dramatic Theory＂,the college students sharing tourism information on web is also an act of performance. Having a study of the college students how to conduct impression management on web can bring significance to the theory development and practice. We can get seven impression management strategies for the sharing behaviors by using exploratory factor analysis,they are： excepting mention,conscious edit,image deduction,the real display and interaction,avoidance negative information,abreaction and self-centeredness.