基于O2O视角探索线上推广对激发群众参与休闲运动的策略

Based on O2O Perspective to Explore Online Promotion to Arouse the Masses to Participate in Leisure Sports Strategy

采用文献资料、数理统计、对比分析等研究方法,基于O2O视角,对线上推广休闲体育运动激发群众参与的策略进行了探究。研究表明,线上推广休闲体育运动发展前景较好,但发展现状不甚理想;在当下网络盛行时代,线上传递信息更加快捷、便利,使得越来越多的人们将网络作为生活中不可或缺的重要工具;线上推广策略对激发群众参与休闲体育运动的节奏越来越明快;随着线上网络的迅猛发展,人类生活方式、社会经济发展、社会价值认同等受到极大冲击而不断改变;在实际网络中,线上休闲体育运动的发展与目标出现了一定偏离。

Using literature,mathematical statistics,comparative analysis and other research methods,based on the perspective of O2 O,the online promotion to inspire people to participate in leisure sports strategy.Studies have shown that online leisure sports development prospect is good,but the current situation of the development is not very ideal;Prevalent on the Internet era,online information is more quick,convenient,making more and more people will network as the indispensable important tool in life;Online marketing strategy to arouse the masses to participate in the leisure sports more and more lively rhythm;With the rapid development of online network,human life style,social and economic development,social value identity,received great impact and changing;In actual network,the development of online leisure sports and the target in a certain deviation.