基于因子分析的北京农业嘉年华游客满意度研究

Study on satisfaction of tourist about Beijing agricultural carnival

在充分把握北京农业嘉年华市场需求的基础上,通过对北京农业嘉年华游客满意度的实地研究,了解游客的消费行为,水平和需求,并通过对嘉年华游客的满意度进行因子分析,揭示了目前嘉年华运营过程中存在的问题,并对未来北京农业嘉年华发展提出了对策与建议。

On the basis of fully grasping the marketdemand of Beijing Agricultural Carnival,this study analyze the characteristics,level and demand of consumer behavior through the field research on thetourists＇ satisfaction degree of Beijing Agriculture Carnival.Then this paper uncoversthe problems in the course of operation and give countermeasures and suggestionsfor the future development of Beijing Agricultural Carnival through making factoranalysis on the carnival tourists＇ satisfaction.