新媒体视域下增进女大学生性别认同四重方法探析

Fourfold method of improving female college students' gender identity from the perspective of new media

新媒体技术更新是把双刃剑,其方便快捷、交互性、低门槛等特性消解着媒介主体与受众之间的界限,为女大学生提供了新的视野空间和表达平台,与此同时,受男性追求商业利益的控制,消费女性,进一步加强了对女性的刻板印象。本文探究了新媒体环境下女大学生性别认同所面临的时代挑战和机遇,创造性的基于新媒体视角提出了增进女大学生性别认同的四重方法,即整塑新媒体和社会教育环境,创造女大学生性别认同良好氛围;构建新媒体环境下女大学生媒介话语权,开辟话语空间;提高媒介素养,提升女大学生自我表达能力;用新媒体开设女性学选修课,增进女大学生身份认同。

The new update media technology is a double-edged sword, the character of fast and convenient, interactivity, low threshold limits of the medium between the subject and audience, space for female college students provides a new field of vision and expression platform, at the same time, under the control of the male pursuit of commercial interests, consumption women, further strengthen the stereotypes of women.This article explores challenges and opportunities facing college students＇ gender identity in the new media environment era,and based on the new media puts forward fourfold method to improve the gender identity of female college students, namely the whole model of new media and social education environment, create soft atmosphere female students＇ gender identity;Build the new media environment female college students＇ speaking right, open up discourse space;To improve media literacy, improve female college students＇ self expression ability;Using new media to open women elective course, improve female college students＇ identity.