基于问卷调研的南京乡村主题旅游线路设计及营销推广策略研究

Nanjing Village Theme Tourism Route Design and Marketing Promoti on Strategy Based on Questionnaire Survey

通过实地调研南京乡村旅游示范点,以调查问卷的形式,获得数据支撑,设计满足市场需求,突出当地特色的乡村主题旅游线路,并提出相应的营销推广对策,为乡村旅游发展提供借鉴。

Through the field investigation of Nanjing rural tourism demonstration sites,this paper,using questionnaires to obtain data,supports and designs rural theme tour routes to meet the market demand and to highlight the local characteristics,puts forward the corresponding marketing strategy,and provides a reference for the development of rural tourism.