文化创意产业视角下的花炮产业现状调查与转型发展研究——以湘赣区域为例

Situation Investigation and Transformation Development Research of Firecrackers Industry from Perspective of Cultural Creativity Industry: A Case Study of Hunan- Jiangxi Regions A Case of Hunan- Jiang Xi Region

湘赣边的浏阳、醴陵、万载、上栗是中国花炮的主产区,从21世纪初开始升级产业转型,现处于向文化创意产业转型的初级阶段,与高校形成创意人才培养合作机制,重视花炮非物质文化遗产的活态保护,创意设计突出地方特色文化、积极与关联文化创意行业耦合,破除经济壁垒、实现跨区域合作等措施,是花炮产业向文化创意产业进行深度转型的必由路径。

Liuyang, Liling, Wanzai, ShangLi that located in Hunan -Jiangxi edge is the main fireworks producing area in China. From the beginning of the 21st century, it began upgrade and transformation, and now is in the early stages of cultural creative industry transformation. So, 1 ） formatting creative talents training cooperation mechanism with Colleges and universities, 2） attaching great importance to the protection of the intangible cultural heritage in live state, 3） highlighting the characteristics of local culture in creating design, 4） coupled with the associated cultural creative industry actively, 5） to break the economic barriers and achieve cross -regional cooperation, is the path for fireworks industry transform to cultural creative industry deeply.